THIS IS 
HOW WE DO IT

WE APPLY A PROVEN, INDUSTRY-AGNOSTIC BRAND DEVELOPMENT PROCESS THAT WORKS FOR BOTH BUSINESS-TO-BUSINESS AND BUSINESS-TO-CONSUMER COMPANIES. THE KEY TO OUR PROCESS IS IN-DEPTH, UPFRONT RESEARCH THAT WE USE TO ASSESS INTERNAL AND EXTERNAL PERSPECTIVES ON YOUR ORGANIZATION TO FORMULATE A UNIQUE CREATIVE APPROACH.

WE HAVE A MIX OF COMMUNICATIONS PROFESSIONALS WITH WIDE-RANGING EXPERTISE – INCLUDING MARKET RESEARCH, DESIGN, MESSAGING AND PROJECT MANAGEMENT.

A typical brand engagement is a true team effort where our team collaborates closely with yours to discern your organization’s true strengths and present them to the marketplace.

I

FACILITATE
BRAND WORKSHOP

We meet with you and selected internal stakeholders to come to an understanding on what your brand is and also to learn more about your organization. This facilitated session helps identify your key target audiences, perceptions of current brand name and identity, current market position, customer decision-making factors and more. At the end of this session, we will have collected key internal perceptions that will shape your brand identity and will create a summary report of our findings for you
After securing your insight, we validate your brand perceptions via market research. We gain input from your customers – either via a widely distributed survey and/or one-on-one interviews – and compile results into a report for your review. We also evaluate key competitors’ brand positioning to ensure your brand platform is distinctive

II

PERFORM
MARKET RESEARCH

III

DEVELOP ALTERNATIVE
CREATIVE APPROACHES

Once internal and external research is complete, we summarize our findings in a creative brief for your approval. When finalized, our creative design and messaging teams go to work. We prepare a minimum of three different creative directions for you to evaluate – including theming, messaging, logos, color schemes, imagery, photography, etc. We deliver these approaches for your review.
If desired, we can conduct a second survey to market-test the various creative approaches to secure external perspective and present results toyou. Whichever path you choose – you are the final decision-maker in choosing the messaging and visual identity that is right for your company.
After you’ve selected your creative direction, we deliver a brand visual identity and messaging guide to facilitate brand roll-out in all your communications materials. We can collaborate with you to prioritize implementation of your brand in your corporate communications, deliver brand-compliant designs for various vehicles or take on creation of any or all of your communications materials

IV

IMPLEMENT ON-BRAND
MARKETING COMMUNICATIONS